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Once logged into your Mailout Magic account, you have access to a growing collection of tips, techniques and answers to common questions to help you get the most out of email marketing.


Creating and Sending Emails
  • What terms to avoid in your email content to reduce the chances of it being marked as Spam.
  • The best way to format your text-only emails.
  • Why you should test your campaign before you send it.
  • How to write good subject lines.

Managing Subscribers
  • How to import email addresses from Outlook, Outlook Express, ACT!, Goldmine and Mac Address Book.
  • Personalizing emails with each subscriber's details.
  • Adding a subscribe form to your site.
  • What kind of permission you need before you can send to your subscribers.
  • How to import multiple value custom fields.
  • Creating and sending to segments of subscribers.
  • Should you remove the subscribers who do not open your email campaigns.
  • How duplicates are handled when email addresses are added to subscriber lists.
  • How suppression lists work.
  • The difference between single and double opt in.

Reports
  • What it means when you get spam complaints for your campaign.
  • What the different types of hard and soft bounces mean.
  • How many bounced email addresses are normal.
  • Understanding email open rates.
  • What happened when some emails don't appear to have bounced, but you know they weren't delivered.
  • What the terms in the Campaign Snapshot like bounced, opened, etc actually mean.
  • What it means when a subscriber has opened your campaign multiple times.

If you find your question isn't covered in the help section you can always email support@mailoutmagic.com for an answer.










 



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